Typical in-store communication between associates and management is often a multi-step process that reduces productivity and leads to poor customer service. Most in-store communication methods force team members and leaders to waste valuable time walking the store to find answers, or they are kept waiting in limbo after attempting to get a response from team members via crowded radio channels or overhead paging systems.
The Danger of Procrastinating Communication Process Updates
As retailers begin gearing up for the seasonal spikes with fewer available resources due to the Nationwide Labor Shortage, streamlining consistent in-store communication methods has become more critical than ever. Simply relying on a disparaged number of expensive handhelds, noisy walkie-talkies or using an outdated overhead pager leaves store teams ill-equipped to handle spiking customer volumes and omnichannel demands. More, those disconnected communication methods hinder operations because they inevitably increase the length of time it takes to serve customers and decrease productivity levels altogether.
When polled, more than six out of ten (65%) of US consumers reported that “staff interaction” highly influenced their decision to buy more products. Additionally, according to the same report, 32% of all customers would stop doing business with a brand they loved after one bad experience. Hence, if positive staff interactions have lasting impressions and can determine the customers’ likelihood of shopping with a retailer again, it’s dangerous to ignore the need to invest in a solution that helps retailers deliver consistent and positive interactions across all channels. Furthermore, retailers must empower and equip every team member with the tools and information they need to provide efficient and knowledgeable help to customers or retailers may risk losing their business altogether.
We suggest asking yourself, can your stores really afford to procrastinate updating in-store communication methods any longer?