The Theatro Blog

Theatro’s SVP of Marketing, Adam Silverman, gave a podcast interview about the future of retail with MarketScale Retail, a B2B digital content publication. You can listen to the podcast HERE or read a summary of the interview below.   Background on Adam Silverman, Theatro SVP…

  It’s just crazy how the mobile revolution has transformed the world so much. It’s spawned massive productivity gains across almost every sector of the world’s economy… except for the hourly service workforce. When hourly retail associates, for example, clock into work they often have…

Relevant Articles 1.What’s  Your Mobile Strategy? 2.The True Impact of Self Service

See us at STORE 2018 Theatro continues to grow by leaps and bounds and as of May 14th, 2018 we are now a proud member of the Retail Council of Canada!  We’re headquartered in Dallas, Texas and have our mobile voice technology in half the…

I recently wrote an article that was featured on RIS News: The Mobile Revolution Has Left the Hourly Retail Worker Behind, But Conversational Computing Brings Hope. In the article I discuss how the 4th largest employment sector, hourly in-store associates, has been left behind in…

The Conversational Interaction (CI) Conference was held Feb. 5-6 in San Jose, CA.  The conference is organized by AVIOS and has been held annually in various forms (Voice Search, then Mobile Voice, then CI) since 2008.  An overarching theme of the conference is the ways…

Theatro’s booth at NRF 2018 was buzzing with activity as we demonstrated the power of our mobile communications platform. Our technology demos generated serious excitement from retailers and the industry media noticed! We’re proud to share the below news articles that came out from and…

Greetings from seat 26G. I’m on my flight back from Miami where the Theatro team spent a few days at the NextPoint retail technology networking event connecting with some of the leading retailers in the US and Canada.

This week Google and Walmart just took the conversational commerce “voice wars” to 11 by announcing a strategic partnership to integrate Walmart with Google Assistant (Google’s intelligent personal assistant) and Google Express (Google’s same-day delivery service).