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Theatro Appoints Greg Soussloff as EVP of Global Revenue

Soussloff brings 30 years of retail experience to Theatro where he will drive the company’s international expansion and explosive growth

DALLAS – Jan. 12, 2018
Theatro, pioneers of the world’s first voice-controlled mobile platform for the hourly workforce, today announced the that Greg Soussloff has joined the company as Executive Vice President of Global Revenue. In this role, Greg will manage all aspects of Theatro’s global sales initiatives, leveraging nearly 30 years of sales and operational experience, with expertise in sales strategy and execution, omni-channel strategy, profit-growth management, and business turnaround.

“Theatro’s enterprise mobile SaaS app platform has proven to be a disruptive and pioneering innovation that has propelled the company to become a leader in innovation for the world’s hourly worker,” said Soussloff. “The hands-free mobility and connectivity that Theatro enables is a significant advantage for employees and businesses across industries ranging from retail to gaming. I look forward to utilizing my experience to help organizations around the world empower their most valuable assets – their employees and physical locations – to execute the last mile of an omnichannel strategy and provide the optimal in-store experience.”

“We’re thrilled to have a retail veteran like Greg joining our growing team,” said Chris Todd, CEO, Theatro. “Theatro continues to expand across the globe as retailers seek to empower their in-store associates and build a connected, informed and engaged workforce. Greg’s skillset will undoubtedly help drive this mission and facilitate further growth amongst the industry’s leading and most forward-thinking retailers.”

Soussloff has worked with retailers throughout his entire career. He most recently led the U.S. Retail, CPG, Media and Telco business unit at SAS. Before this, he held a global operational role where he was responsible for rolling out SAS’ first global Strategic Account Program. Prior to his time with SAS, Greg served diverse roles at VF Corporation, and helped launch a start-up private label design and sourcing company where he delivered programs to Dick’s Sporting Goods and Orvis.

For more information or to speak with Greg or a Theatro executive, visit Theatro’s booth #1517 at NRF 2019: Retail’s Big Show.


About Theatro
Theatro, based in Dallas Texas, brings the advantages of IoT, wearables and new workforce-optimized apps together in a SaaS offering to provide companies in gaming, hospitality, retail, and manufacturing with a new breed of mobile solutions for hourly employees. The Theatro intelligent assistant and mobile apps connect hourly employees to each other and to critical enterprise applications; with Theatro, employees stay focused on the customer, without having to look at a screen to access information. Theatro’s solution enables employees to play their role in providing an incredible customer experience while increasing sales, employee productivity, conversion rates and operational profitability. For more information, visit www.theatro.com.


Media Contacts

Greg Earl

Ketner Group Communications (for Theatro)






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