Theatro Customer Stories


“Theatro is the biggest game changer I’ve seen in my 20+ years of retail experience. I can’t imagine everyone won’t be on them within a few short years.”

-Craig Newburn, Divisional Vice President, Cabela’s

Neiman Marcus

“Our customers have high expectations of phenomenal customer experience when they walk into Nieman’s, and Theatro helps us truly deliver on their expectation.”

– Scott Emmons, Head of Neiman Marcus Innovation Lab


“I would absolutely recommend Theatro to others and frankly I would question [retail] executive leaders that are not seriously considering them.”

– John Thrailkill, EVP of IT and Business Development, The Container Store

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