Remember watching cartoons and movies as a kid and seeing all of those awesome tech devices and wishing you could have one (or two, or all of them)? Well, the future is now, as wearables are becoming more mainstream and technology advancements are made every day. And, consumers are paying attention, as PricewaterhouseCoopers (PwC) reported in their Consumer Intelligence Series, The Wearable Future report: 53% of millennials and 54% of early wearables adopters say they are excited about the future of wearable tech, including the potential benefits of improved safety, healthier living, and simplicity and ease of use.
PwC also found that 72% of people find it very important for wearable technology to improve customer service, and 76% of busy parents want wearable tech to make shopping a more pleasant, efficient experience. Similarly, 50% of millennials say they would be strongly motivated to don a wearable if it “has apps/features that reward those who frequently use it.”
Theatro is expanding to a new office in Bangalore, as an extension of the company’s development team located in Dallas, Texas. In a Retail TouchPoints article, Theatro EVP, Patrick Fitzgerald, says he sees wearables impacting customer service by making it possible for employees to be “heads up and hands free,” which allows them to “provide customer service and not be heads down, focused on a screen.” Fitzgerald also is looking forward to enterprise wearable tech’s potential ROI through productivity improvements that result in optimized labor costs and improved customer service.