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Theatro Awarded IoT Connected Retail Application of the Year

Theatro recognized for success in connecting retail associates and offering enhanced retail experience with innovative IoT platform

DALLAS – January 4, 2018 – Theatro, pioneers of the world’s first intelligent assistant and voice-controlled mobile communication platform, today announced that the IoT Breakthrough Awards has named Theatro as IoT Connected Retail Application of the Year in the Industrial and Enterprise IoT category. Winning products and companies were selected based on a variety of criteria, including most creative and technologically advanced products and services, with the goal of recognizing “breakthrough” connected technologies and companies.

“We are excited and honored to be recognized by the IoT Breakthrough Awards as the IoT Connected Retail Application of the Year,” said Chris Todd, CEO and President, Theatro. “Today’s customer expects the in-store experience to be as quick and frictionless as online shopping. As such, Theatro strives to connect associates to each other and enterprise information systems using voice, IoT and mobile technologies, so they can be more responsive to customer inquiries, create an enhanced in-store experience and meet customers’ demands.”

By better connecting associates to each other and the enterprise system, Theatro’s IoT platform enables associates to offer more context-driven assistance and a better retail experience for all parties. According to Theatro’s research, on average, retailers have seen 12 percent savings in time and 77 percent faster associate response times with Theatro solutions. Additionally, 91 percent of associates claim that, with Theatro, they can serve customers better.

The IoT Breakthrough Awards program recognizes excellence in Internet–of-Things technologies, services, companies and products in a range of categories, including Connected Home and Home Automation, Connected Cars, IoT Security, Wearables, Industrial IoT, Enterprise IoT and many more. More than 3,000 award nominations from organizations and individuals from all over the world were submitted to the awards this year for consideration.

About Theatro
Theatro, based in Dallas, Texas, brings the advantages of IoT, wearables, and new workforce-optimized apps together in a SaaS offering to provide companies in retail, hospitality and manufacturing with a new breed of mobile solutions for hourly employees. The Theatro intelligent assistant and voice-controlled mobile apps connect hourly employees to each other and to critical enterprise applications. With Theatro, employees stay focused on the customer, without having to look at a screen to access information. Theatro’s solution enables employees to play their role in providing an incredible customer experience while increasing sales, employee productivity, conversion rates and operational profitability. For more information, visit https://www.theatro.com

Media Contacts

Greg Earl, Ketner Group PR + Marketing



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