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Theatro Appoints Executive Verlin Youd to Lead Global Sales Expansion

Theatro, pioneers of the world’s first voice virtual assistant and mobile app platform for hourly employees, today announced that Verlin Youd has joined the company as Theatro’s Senior Vice President of Global Sales.

He brings more than 20 years’ experience in the retail industry and software solutions space, having worked with some of world’s leading retailers and retail solution providers in various executive positions. In his new role, Youd will continue to drive Theatro’s rapidly expanding customer base in retail, hospitality and manufacturing, both in the U.S. and in international markets.

“Theatro’s innovative ‘heads up, hands free’ mobile solutions are exactly the type of solutions that retailers have been waiting for to deliver exceptional customer experience and business performance in an omni-channel world,” said Youd. “I look forward to drawing on my experience across a wide variety of retail and enterprise technology verticals to drive business growth and help Theatro customers realize the power of a connected workforce.”

Youd most recently served as Managing Principal of Retail at Verizon Enterprise Solutions, where he was responsible for overseeing Verizon’s top retail accounts and delivering solutions to drive optimal customer experience, business growth, operational efficiency and risk management. Prior to his time at Verizon, Youd held senior executive positions at a number of innovative retail solution providers, including SCOPIX, SAP, Motorola, IBM, and Systech Retail Solutions.

“I’m pleased to have an executive of Verlin’s caliber join our team and to have him lead the charge in building a world-wide sales organization at Theatro,” said Chris Todd, CEO, Theatro. “We are experiencing rapid growth and therefore need a sale leader who can scale with us. With the addition of Verlin, our team will be well prepared to lead our customers forward with our innovative solutions.”


Theatro, based in Dallas Texas, brings the advantages of IoT, wearables, and new workforce-optimized apps together in a SaaS offering to provide companies in retail, hospitality and manufacturing with a new breed of mobile solutions for hourly employees. The Theatro voice virtual assistant and mobile apps connect hourly employees to each other and to critical enterprise applications; with Theatro, employees stay focused on the customer, without having to look at a screen to access information. Theatro’s solution enables employees to play their role in providing an incredible customer experience while increasing sales, employee productivity, conversion rates and operational profitability. For more information, visit theatrostaging.wpengine.com/


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