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Theatro Announces a New Release of CDM, the World’s First Content Management Platform for Voice

Theatro, pioneers of the world’s first intelligent assistant and voice-controlled mobile app platform, today announced a new release to the first ever content management platform for voice, CDM 2.0.

This platform allows headquarters and management to create voice messages and automate their delivery to hourly workers in retail, hospitality, and manufacturing.

The new enhancements include more effective voice message creation and delivery through dynamic delivery rules, which are based on the skillset of the hourly worker or their physical location within the organization. This allows managers to deliver contextual, mission-critical messages into the ears of their team without store associates having to view a computer terminal or log on to a smartphone app.

Retail leaders can now schedule a message to front-end associates in all stores, in a specific region, or with all their store associates at once. With the calendar view, retail leaders have a visual interface to manage their scheduled audio messages.

Management can now plan and build a library of voice messages that can be used over and over again, targeting any mix of audiences with promotional messages, important local events, critical training protocols, or even pre-recorded emergency protocol messages for a variety of safety scenarios. The tool improves constituency management, enabling scale for those they lead.

Theatro’s CDM provides a critical link to the field as most hourly employees don’t have a company email or voicemail, and hourly labor laws make it difficult to make sure they get the information they need if they’re off the clock. With Theatro’s Content Distribution Manager, headquarters can ensure vital information is communicated across the enterprise.

Retailers who provide more professional development content to their employees grow their employee knowledge-base and engagement. Ultimately, staff motivation and overall team productivity increase with access to relevant communication and improved store coordination.


Theatro, based in Dallas, Texas, brings the advantages of IoT, wearables, and new workforce-optimized apps together in a SaaS offering to provide companies in retail, hospitality and manufacturing with a new breed of mobile solutions for hourly employees. The Theatro intelligent assistant and voice-controlled mobile apps connect hourly employees to each other and to critical enterprise applications. With Theatro, employees stay focused on the customer, without having to look at a screen to access information. Theatro’s solution enables employees to play their role in providing an incredible customer experience while increasing sales, employee productivity, conversion rates and operational profitability. For more information, visit theatrostaging.wpengine.com/

Media Contacts

Jeff Ketner, Ketner Group PR + Marketing



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