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Theatro and TimeTrade Partner to Transform the Customer and Associate Experience

Customer Appointment Scheduling Just Got Smarter at The Container Store

DALLAS – Sept 13, 2018 – Theatro, pioneers of the world’s first voice-controlled mobile app platform for the hourly workforce and TimeTrade, the leading provider of Intelligent Appointment Scheduling software, today announced a new joint solution that allows the workforce-optimized apps on Theatro’s conversational computing platform to seamlessly interact with TimeTrade’s Intelligent Scheduling Platform.

The integration of Theatro’s extensible and API-rich platform with TimeTrade’s smart scheduling solution allows retail companies to provide a better customer experience by enabling a fully integrated customer booking experience and optimized workflow process using voice-driven technology.

The Container Store is the first to integrate TimeTrade with Theatro’s Conversational Platform, and the storage and organization products retailer has realized an immediate improvement in its in-store communication, worker productivity, customer engagement and business performance.

At the center of Theatro’s Conversational Platform is an AI-powered Virtual Assistant, like Alexa or Siri, that intelligently connects The Container Store’s closet designers with notifications of real-time TimeTrade closet consultation bookings directly in their ear. Prior to the integration, The Container Store associates had to monitor devices to watch for new, same-day, or changed appointment requests – or run the risk of missing a customer appointment.

With the new Theatro-TimeTrade platform integration, in-ear group messages are triggered when a customer books, cancels, or changes the time of a same-day consultation, allowing for faster booking notifications and labor allocation decisions. The capabilities of this joint solution will continue to develop into an even deeper application integration with robust customer experience analytics reporting capabilities and dashboards.

“That’s good news to our customers as they always enter the store expecting excellent service and experience,” said John Thrailkill, Executive Vice President of IT and Business Development at The Container Store. “And it’s great news for us because we realize improved customer satisfaction which inherently lifts revenue; all while being able to direct our most valuable resources to where they can have the biggest impact on our business.”

“TimeTrade shares Theatro’s mission to transform the experience of the forgotten hourly worker,” said Chris Todd, CEO, Theatro. “Our growing partner ecosystem helps retailers get the most out of your Theatro investment, enabling them to deliver innovative and powerful integrations that transform business processes and help clients address common and critical, unmet needs.”


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Theatro, based in Dallas Texas, brings the advantages of IoT, wearables and new workforce-optimized apps together in a SaaS offering to provide companies in retail, hospitality and manufacturing with a new breed of mobile solutions for hourly employees. The Theatro intelligent assistant and mobile apps connect hourly employees to each other and to critical enterprise applications; with Theatro, employees stay focused on the customer, without having to look at a screen to access information. Theatro’s solution enables employees to play their role in providing an incredible customer experience while increasing sales, employee productivity, conversion rates and operational profitability. For more information, visit theatrostaging.wpengine.com.

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TimeTrade helps leading brands optimize engagement through all phases of the customer relationship. TimeTrade’s Intelligent Appointment Scheduling platform harnesses the power of artificial intelligence to improve meeting scheduling strategies through real-time customer insights, producing better meetings and higher growth businesses. With TimeTrade customers outpace their peers by nearly 3x. Thousands of businesses—including leading banks, retailers, and software companies—use TimeTrade to deliver the personalized attention expected by today’s on-demand consumers. Learn more at www.timetrade.com.


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The Container Store (NYSE: TCS) is the nation’s leading retailer of storage and organization products — a concept they originated in 1978. Today, with locations nationwide, the retailer offers more than 11,000 products designed to help customers accomplish their storage and organization projects and maximize any size space. The Container Store also offers a suite of custom closet systems, and a wide variety of convenient online and mobile shopping services. Visit www.containerstore.com for more information about store locations, the product collection and services offered. Visit www.containerstore.com/blog for inspiration, tips and real solutions to everyday organization challenges and www.whatwestandfor.com to learn more about the company’s unique culture.


This Announcement was covered by the following retail publication:

  1. RIS News, TITLE: The Container Store Transforms the Customer and Associate Experience.
  2. Retail Dive, TITLE: Container Store tracks appointments with voice tech.

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  1. In the News: Theatro, Curbside partner on click and collect customer experience
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