As mobile technology has advanced, its capabilities have multiplied. Many retailers are finding that solutions designed for customer service are also addressing their store operations challenges.
At The Container Store, mobile also provides both customer-facing and operational benefits. The retailer has deployed a mobile solution from Theatro, with credit card-sized devices that clip to belts or pockets and connect to earpieces. The technology, currently in seven of the retailer’s 77 stores, “replaces the 60-year-old technology of walkie-talkies,” said VP of Store Systems and Business Development John Thrailkill.