Theatro wants to improve store communications. The company offers a small device that acts as a computer and communicator to store staff. Upon logging in to the system and equipping an earpiece, associates hear the manager’s daily message and can begin interacting with other store employees through the device.
The device streamlines communication and fosters collaboration. For example, a new employee could call on a mentor at the press of a button — allowing that employee to ask questions without broadcasting to all. The company also is working with RetailNext to provide relevant analytics to store associates in real time.