According to a new study conducted by University of Pennsylvania professor Marshall Fisher, “more than 50% of shoppers seek advice when they enter a store. As a result, educated and engaged store associates who met consumers’ needs—especially knowledge about a specific product—rang up sales that on average brought in 69% more money than those who didn’t,” the study found.Presently, for most retailers, there is no effective way to provide associates with the training they need to become knowledgeable about products, remind them of important sales initiatives and ultimately enhance their sales technique without interrupting their time on the sales floor.
Assisted Selling Case Study and learn how this retailer leveraged Theatro’s solution to drive a $12m improvement in store performance.
