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Post-NRF 2018 Show and Media Recap

Theatro’s booth at NRF 2018 was buzzing with activity as we demonstrated the power of our mobile communications platform. Our technology demos generated serious excitement from retailers and the industry media noticed! We’re proud to share the below news articles that came out from and about Theatro during NRF!


Theatro CEO, Chris Todd’s byline article is published by RIS News

The sensational article “The Mobile Revolution Has Left the Hourly Retail Worker Behind, But Conversational Computing Brings Hope” challenges the perception that the mobile revolution has truly benefitted all of retail. The hourly worker, the fourth largest employment sector, has been largely left behind. But there is hope! Theatro is bringing the mobile revolution to the world’s hourly workforce. READ MORE  →


Best of NRF 2018: Top 10 Takeaways

Theatro is thrilled to be included in RIS News list of Top 10 Takeaways at NRF in the vendor partnerships category. Our partnership announcement with Curbside was picked up in several media stories. Theatro and Curbside BOPIS solution improves the efficiency of in-store pickup of online orders; which is big news to retailers struggling to improve their customer’s click-and-collect experience READ MORE  →


Retail TouchPoints Runs Theatro SVP, Adam Silverman’s Article “The True Impact of Self-Service”

Retail TouchPoints published Theatro story “The True Impact of Self-Service” by Adam Silverman – Adam’s article challenges operator-mentality stores like Macy’s that hail the success of moving towards a self-service business model to boost (short term) sales when in fact they are entering into a “death spiral.” By removing the associate from servicing the customer, the unique value of the store is removed. READ MORE  →


NRF 2018: Retailers Must Use AI for Intelligent Customer Engagement

TimeTrade called Theatro out as one of the company’s at NRF that demonstrated a compelling artificial intelligence (AI) solution that can help retailers achieve their ultimate goal of intelligent customer engagement.  Theatro helps retailers intelligently connect their most valuable asset, their hourly associates, to each other and to corporate systems. READ MORE  →

Retail Customer Experience covers the Theatro and Curbside partnership on click-and-collect

“To meet the growing demands of today’s customers, in-store services such as click and collect must be as frictionless and efficient as possible,” said Chris Todd, CEO of Theatro, in the release. “By partnering with Curbside, we are combining hands-free mobile and voice technologies with real-time operations information to optimize omnichannel retail. This creates a truly fluid experience that enriches the shopping journey for everyone.” READ MORE  →


Relevant Blogs

1.Recapping the G2E Conference

2.Theatro Now a Proud Member of the Retail Council of Canada