Leveraging Key Differentiators to Promote Loyalty
A loyalty program that’s done right can be one of your brand’s key differentiators—a powerful strategy that can help you attract and retain long-term customers. Yet, organizations are struggling to build authentic customer loyalty—with ever-increasing customer demands and evolving expectations, it isn’t as simple as simply giving out monetary rewards like a discount voucher anymore.
According to Astute, 65% of respondents would become long-term customers of a brand if they can provide positive experiences throughout the customer journey.1 So, when looking to optimize your loyalty program’s success, focusing on enhancing the customer experience and improving communication are amongst the key factors that dictate its success.
The problem is, communication between store leadership and team members is often a multi-step process that wastes valuable time, while crucial information gets lost in translation.
Store managers who lack the tools to communicate and coordinate with their employees end up with a team that’s ill-informed, disengaged, and unproductive. Meanwhile, customers are left unaware of important rewards reminders, updates, and benefits.