Leadership Team

Theatro’s founding executive team is comprised of a collection of passionate individuals who have come together to work long hours in tight spaces and still remain close friends. We are driven to impress our customers with cool solutions developed by our small team of inspired technology professionals, with the help of experienced directors and luminary advisors.

Chris Todd

Chris Todd | President & CEO

Chris is responsible for leading Theatro’s overall direction, strategy, and growth plans.  Chris is a “rollup your sleeves” type leader who is passionate about the strategy of a business.  Chris believes that most every idea can be a winner…it’s all about figuring out the strategy angles to drive success!  As a co-founder, Chris has been instrumental in guiding Theatro from an early innovative concept into a fast paced growth company.

Chris has 25+ years of experience in senior executive positions with small start-ups and large multinationals in a diverse array of industries, including software, networking and apps for leading hardware and software companies including Cisco Systems, AppTrigger, Metaswitch, Extreme Networks and Newbridge Networks.  Chris graduated with a BBA from SMU.

Ravi Shankar Kumar

Ravi Shankar Kumar | CTO/SVP of Engineering

Ravi is well known in the technology development community as someone who will never back away from a challenge.  Ravi has a passion for leading his team by showing them the way…never asking someone to do something he is not prepared to do himself.

Ravi brings more than 15 years of startup experience and thought leadership in designing and developing highly scalable cloud based solutions for some of today’s most demanding environments. As a co-founder of Theatro, Ravi is responsible for our overall solution architecture, managing the day-to-day development team activities and leading our key innovation projects.  Prior to Theatro, he held senior R&D leadership positions at Kodiak Networks, Rapid5 Networks and Ishoni Networks and holds multiple US patents.  Ravi holds a Bachelor of Science degree in electronics and communications from Bangalore University.

Patrick Fitzgerald

Patrick Fitzgerald | Executive Vice President

Often the man behind the scenes, Patrick is an incredibly valuable member of our founding team thanks to his knack for bringing a sense of order to chaos.  Driven by his passion to “organize the world”, Patrick is responsible for Customer Support and various aspects of our Operations functions.

Patrick has over 15 years of broad experience in various high tech fields including Telecom, Data Networking and Cloud Computing. Patrick has held a variety of sales, operations and marketing leadership roles for established as well as start-up companies including Metaswitch, AppTrigger, Siemens, Efficient Networks and Compaq.  Patrick holds a BS in Political Science from the University of North Texas.


Lesley Simmonds | VP Global Strategy & Development

Lesley is an innovative, pragmatic business leader with passion and conviction for technology business strategy. She is bringing her unique expertise in leveraging original and analytic thinking to understand and project future trends, ascertain market gaps, and deliver differentiated go-to-market strategies that capitalize on untapped opportunities to Theatro. She’s also focused on customer value creation; seeking out complimentary purpose-built solutions, in collaboration with our partners, that create sustainable value and profitability to the ecosystem.

Prior to Theatro, Lesley’s dynamic career has been focused on commanding strategic initiatives for small start-ups and industry-leading companies including XCCommerce, Oracle, Retek, and PCMS Datafit, with roles focused on global go-to-market and product strategy, business development, and channels/alliances.

john nadasky 2

John Nadaskay | Chief Financial Officer

John is responsible for Theatro’s Finance, Accounting and Administration at Theatro. With over 20 years of experience in Senior Management roles in Finance, Accounting, Operations and Administration. His most recent experience was as the CFO at TrackR, Inc – a consumer electronics start-up in Santa Barbara, CA.  While at TrackR, John was instrumental in bringing process and stability to the Finance and Administrative functions, as well as securing over $50M in equity financing. Throughout his career, John has been successful creating streamlined infrastructure, securing both debt and equity financing and creating processes required to scale.

John holds a BS in Business Administration, an MBA and M.Tax.  In addition, John holds a CMA certification.

Adam Silverman

Adam Silverman | SVP Marketing

Adam has extensive experience innovating and operating multichannel retail businesses. For nearly 20 years, he has held eCommerce and marketing leadership positions for top tier retailers such as Musician’s Friend, Target, and Wet Seal. During that time, he led significant digital transformation projects including selection and integration of enterprise commerce applications, created award winning digital shopping experiences including the first social commerce application, and developed effective brand strategies.

As Principal Analyst at Forrester, Adam drove research and thought leadership of in-store technologies and strategies, and has been featured as a retail technology thought leader on NPR, The Wall Street Journal, The New York Times, and Internet Retailer. Adam grew up on Long Island NY. and holds a BBA in Marketing from the University of Massachusetts, Amherst.  He has also studied International Business in the UK at University of Manchester Institute of Science and Technology.


Verlin Youd | SVP Global Sales

Verlin is a recognized industry solutions expert with deep experience across all aspects of retail and related enterprise technologies. Verlin has spent the last 20+ years leading teams working with the world’s leading retailers, holding positions in sales, marketing, product management, partner strategy, and software development. He’s worked in start-ups to Fortune 10 organizations, including Verizon, SCOPIX, SAP, Motorola, Symbol Technologies, IBM and Systech Retail Solutions.

Verlin has been a speaker and panelist at numerous industry events and has been quoted in industry and business publications. He brings a rich global sensibility having lived in four countries (US, UK, Haiti, and Canada) and having worked in 30 more to deliver value to retail enterprises. He is active in his local community as well as the retail industry community, including the Retail Orphan Initiative and their efforts in Haiti.  He holds a BS in Finance from Brigham Young University and an MBA from the University of North Carolina at Chapel Hill.