BY: ERIC HANSEN, Strategic Account Executive, Square Root, Inc.
JANUARY 28, 2018
I was reminded recently of a classic advertising campaign for Reese’s Peanut Butter Cups. The ad portrayed two horse and buggy vendors–one selling chocolate and the other peanut butter–colliding on a street corner. In the aftermath, their products tasted a lot better in combination than they did by themselves. In a modern version of that ad, a Store Operations executive at a department store just introduced me to the chocolate vendor for our peanut butter platform. Theatro is collaborating with Square Root to show you the future of retail.
While there is no shortage of analytics and dashboard solutions, we often feel alone in our effort to deliver the right data story and collaboration tools to the field leaders who champion strategy and execution in any retail organization.
At Square Root we have a long history of championing the District Manager. While there is no shortage of analytics and dashboard solutions, we often feel alone in our effort to deliver the right data story and collaboration tools to the field leaders who champion strategy and execution in any retail organization.
Just around the corner, Theatro has developed a smart in-store communication device—and a company culture—that serves the Store Manager as the final (and best) defender of a great customer experience in brick-and-mortar retail. Theatro, based in Dallas, Texas, brings the advantages of IoT, wearables, and new workforce-optimized mobile voice apps together in a SaaS offering to provide retailers with a new breed of mobile solutions for hourly employees.
Over dinner and a drink, the department store executive shared that her associates are more efficient in executing tasks and creating a better experience for the shopper with Theatro. And then she made the peanut butter cup collision: “I’d love to see Theatro’s data in context of the other metrics we have—and tell a better story to our leaders about how to get the most from that technology.
Square Root can do just that. But even better—Theatro wants the impact of their data to reach beyond the four walls of the store so they add value to the relationship between their Store Manager user and our District Manager user. Consider how useful Theatro’s associate location and response time measures are on their own. Now imagine seeing those metrics offered in context of sales performance by department at your store, and other more successful stores just like yours. Suddenly you have a clear picture of where and when to deploy sales associates—supported by data from the enter fleet of stores.
With Theatro Collaborating with Square Root, it’s data and analytics, so District Managers get a better picture of where to spend their time, and Store Managers get an actionable insight based in the reality of what is happening in their particular location.
Reach out to learn more—but if you really want to transform your District and Store leadership, let’s have dinner and a Reese’s Peanut Butter Cup for dessert.
ABOUT THE AUTHOR: ERIC HANSEN
As a member of our strategic accounts team, Eric’s expertise is in finding creative solutions and building lasting relationships with his clients. His philosophy is that business is not just business—there is an important personal aspect to helping a client reach their goals, and he is invested in working to simplify their complex problems. He knows he’s doing something right when he makes life better for his customers—and his customers’ customers—while making their job easier. Outside of Square Root, Eric is an adventure-enthusiast. He enjoys camping, fishing, hiking, skiing, and reading the works of great outdoorsmen like Ernest Hemingway and Teddy Roosevelt. He holds a bachelor’s degree in Economics from Oklahoma State.