The Theatro Ideas and Insights

Aug 7 2018

The retail workforce in the age of Amazon Go

By Adam Silverman, SVP Marketing, Theatro The idea of quickly popping into my local grocery store and walking out with everything I need for dinner, without waiting in long lines, is undoubtedly appealing to almost every shopper. That desire to streamline in-store shopping and reduce…
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Jun 12 2018

How to Supercharge Your BOPIS Operations

The accessibility of ecommerce has conditioned shoppers to expect speed and convenience from any retailer they engage with, regardless of channel. Thus store-based retailers have invested in omnichannel capabilities to bridge the physical/digital gap. One of the most popular tactics to deliver omnichannel convenience has…
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Mar 28 2018

White Paper – The Rise Of The Voice-Enabled Associate

Speech technology helps retailers deliver on a connected and productive workforce. By Adam Silverman – Posted Mar 23, 2018 The retail apocalypse has been hotly debated within the halls of retailers and at the desks of industry analysts. For many years, the industry blamed Amazon…
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Mar 16 2018

Infographic – Screen Versus Voice

Retailers have been trying unsuccessfully to inject screen-based mobile devices like smartphones and tablets into the hands of store associates for more than five years, but they have proven to be expensive, prone to theft, and a distraction. Retail employees need their hands and eyes…
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Mar 8 2018

Infographic – Workforce Collaboration Gets A Voiceover

Theatro’s Conversational Platform brings a new breed of mobility to the hourly workforce! A workforce that isn’t connected can’t serve your customers – or your bottom line. Theatro’s revolutionary SaaS platform, AI-powered virtual assistant and our voice-controlled Communicators give your team the information they need… at…
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Mar 8 2018

Infographic – A Comparison of Communication Platforms

Employers of large hourly workforces have struggled to successfully use two-way radios and smartphones as “the employee mobile device” for years. Theatro is revolutionizing the industry with a new mobile communication solution that intelligently connects your entire hourly workforce through a simple conversational interface. Fill…
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Mar 1 2018

Infographic – The Mobile Revolution has Left the Hourly Employee Behind

The mobile revolution has transformed the world by spawning massive productivity gains across almost every sector of the world’s economy. Yet even with this unprecedented wave of innovation, one very large group has been left behind: in-store associates. Representing the 4th largest employment sector in the US, hourly…
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Feb 27 2018

Move Over, Alexa: How Voice-Controlled IoT Will Change the Retail Store

Credit: Digital Trends By Adam Silverman Nearly 90 percent of retail sales still take place in physical stores. Yet the rise of voice-activated “intelligent assistants” such as Amazon Alexa and Google Home is taking the brand relationship out of the store and into the home,…
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Jan 24 2018

The Mobile Revolution Has Left the Hourly Retail Worker Behind, But Conversational Computing Brings Hope

By Chris Todd – 01/24/2018 The mobile revolution has transformed the world by spawning massive productivity gains across almost every sector of the world’s economy. Yet even with this unprecedented wave of innovation, one very large group has been left behind: in-store associates. Representing the 4th…
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