According to a new study conducted by University
of Pennsylvania professor Marshall Fisher, “more than
50% of shoppers seek advice when they enter a store.
As a result, educated and engaged store associates
who met consumers’ needs—especially knowledge
about a specific product—rang up sales that on
average brought in 69% more money than those who didn’t,” the study found.
Presently, for most retailers, there is no effective way
to provide associates with the training they need to
become knowledgeable about products, remind them
of important sales initiatives and ultimately enhance
their sales technique without interrupting their time on
the sales floor.
Assisted Selling Case Study and learn how this retailer leveraged Theatro’s solution to drive a $12m improvement in store performance.