Twenty years ago, a change in shopper behavior began. A small fraction of shoppers was doing research on the Internet before coming into stores, and these shoppers knew more about the products than the sales associates who spent all day walking around each item. Today,…
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NRF 2020: 8 Highlights Coming Out of this Year’s Big Show
2020 may have started on Jan. 1 but it wouldn’t truly feel like the new year without attending NRF’s Big Show. From Jan. 12-14, the biggest retail tech providers descended upon New York City to showcase the future of retail. As always, there was plenty…
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Three Trends to Look for in 2020
As 2019 wound to a close, we surveyed the Theatro leadership for their new year predictions on everything from emerging technologies to vertical industry trends, big data to workforce enablement, AI, and whether Amazon Go will take over the world. The responses revealed clear convergence…
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All We Want For Christmas Are a Few New Apps
As the year comes to a close there’s no better time to look back and reflect on all the hard work Theatro’s product management and engineering teams have put in over the last few months. From new functionality enhancements for Theatro’s core platform, to rolling…
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5 Things Retailers Can Do to Win Holiday 2019
Holiday season is retailers’ big moment to shine. Stores are busy, websites are humming, inventory is moving, and teams are surging with seasonal staff. It’s an exciting time to be in retail, and with the initial Black Friday results now in, we can see that…
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Mythbusters: There is No “Silver Bullet”
Myth: There’s a reoccurring theme that my sales team has heard while out in the field talking to today’s business leaders—a misconception that there’s a single “silver-bullet” device that can solve frontline hourly workers’ mobile communication needs, while at the same time giving them the…
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Understanding Wifi and Mastering It
WiFi is sometimes hard to understand, let alone master. Theatro employee, Todd Smith, provides a relatable explanation of various WiFi concepts, in a way that is digestible by both expert and novice alike with his blog ‘WiFi-Fu Mastering the Art of Wifi’. As a Wi-Fi…
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Identifying and Replicating a “Good” Store: How Theatro Can Help Retail Move Beyond the Obvious and Improve Customer Loyalty
At Theatro, my job is to help retailers maximize Theatro by leveraging the new analytics field of study we’ve discovered; store behavior insights. We can track and measure employee communication, movement, and behavior patterns to tell a story about a store’s ecosystem. This being a…
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