The Theatro Blog

I recently wrote an article that was featured on RIS News: The Mobile Revolution Has Left the Hourly Retail Worker Behind, But Conversational Computing Brings Hope. In the article I discuss how the 4th largest employment sector, hourly in-store associates, has been left behind in…

The Conversational Interaction (CI) Conference was held Feb. 5-6 in San Jose, CA.  The conference is organized by AVIOS and has been held annually in various forms (Voice Search, then Mobile Voice, then CI) since 2008.  An overarching theme of the conference is the ways…

Theatro’s booth at NRF 2018 was buzzing with activity as we demonstrated the power of our mobile communications platform. Our technology demos generated serious excitement from retailers and the industry media noticed! We’re proud to share the below news articles that came out from and…

Greetings from seat 26G. I’m on my flight back from Miami where the Theatro team spent a few days at the NextPoint retail technology networking event connecting with some of the leading retailers in the US and Canada.

This week Google and Walmart just took the conversational commerce “voice wars” to 11 by announcing a strategic partnership to integrate Walmart with Google Assistant (Google’s intelligent personal assistant) and Google Express (Google’s same-day delivery service).

I look forward to a world where I can walk into a store, talk to a sales associate who actually makes eye contact, has their hands free to help me look for whatever I’m shopping for, and can tell me the price or what’s in stock at the speed of thought.

This week Macy’s announced that it will be bringing its new self-service shoe concept to three Chicago-area stores, allowing customers to bypass the sales associate during their shopping season.

We know the challenges in retail stores…and stores continue to close in response. The industry press is constantly reminding us that stores are closing and it feels like the sky is falling.

Over the past few years a new breed of retailer has been emerging, one that is data-driven and channel agnostic.