The Theatro Blog

The Conversational Interaction conference met in San Jose on March 11-12. This conference has met annually since about 2008 and in recent years has focused on attempts to make human-computer interactions more natural and conversational and less structured or rigidly defined.  A key development has…

Theatro Wireless Infrastructure Architect, Todd Smith, recently entered the realm of blogging about WiFi. “I often find myself discussing WiFi design requirements with folks who don’t necessarily have a strong understanding of WiFi.  So, I decided to create a blog that provides a relatable explanation of various…

The Origin Story Behind Theatro’s New Data Analytics Suite With 20+ year’s in retail, 15 of it in consulting and 10 of that in analytics, I’ve been everywhere from working the sales floor to the buying offices of Neiman Marcus, to Strategy and Ops work…

I’ve worked with retailers for nearly 30 years, and for the past 10 years I’ve heard retailers talk about how important the customer experience is as they try to address what I am calling the last mile of the omnichannel challenge – where customer, meets…

BY: ERIC HANSEN, Strategic Account Executive, Square Root, Inc. JANUARY 28, 2018 I was reminded recently of a classic advertising campaign for Reese’s Peanut Butter Cups. The ad portrayed two horse and buggy vendors–one selling chocolate and the other peanut butter–colliding on a street corner. In the…

We are in the running for Speech Technology’s People’s Choice Award 2019! Please take one minute today to Vote for Theatro!  We’re nominated in two categories (1) Artificial Intelligence/Machine Learning/Natural language and (6) Virtual Assistants. Make sure you vote across all nine categories to cast your…

First of all – let me invite you to swing by Theatro’s booth #1517 in Hall 1A at NRF 2019 in NYC next week January 13-15, 2019. There’s still time to request a meeting! Want a sneak peek at the cool new tech we’ll be…

Theatro’s Senior Hardware Manager, Jason Stubbs, had a great idea for the company this holiday season. It’s been a really good year here at Theatro and we have so much to be thankful for, he suggested we show our appreciation by giving back to the…

Last week Theatro attended the G2E conference, the world’s largest trade show for the gaming industry. I was joined by my partner Lesley Simmonds, and together (along with our tech team supporting us behind the scenes) we presented our vision for how Theatro can help…