The Theatro Blog

WiFi is sometimes hard to understand, let alone master. Theatro employee, Todd Smith, provides a relatable explanation of various WiFi concepts, in a way that is digestible by both expert and novice alike with his blog ‘WiFi-Fu Mastering the Art of Wifi’. As a Wi-Fi…

At Theatro, my job is to help retailers maximize Theatro by leveraging the new analytics field of study we’ve discovered; store behavior insights.  We can track and measure employee communication, movement, and behavior patterns to tell a story about a store’s ecosystem.  This being a…

Looking for research reports that feature Theatro and the mobile revolution we’re bringing to the hourly workforce? Check out the following list of Analyst research reports! While these are all reports you have to pay to download, if you’re interested in researching and evaluating Theatro;…

Theatro and JDA Showcase Solution Integration at JDA DevCon and JDA ICON Today, May 6, Theatro partner JDA Software is holding its annual developers conference, JDA DevCon, which will be quickly followed by JDA’s ICON Conference May 7 – 10. Some of the world’s most…

The Conversational Interaction conference met in San Jose on March 11-12. This conference has met annually since about 2008 and in recent years has focused on attempts to make human-computer interactions more natural and conversational and less structured or rigidly defined.  A key development has…

Theatro Wireless Infrastructure Architect, Todd Smith, recently entered the realm of blogging about WiFi. “I often find myself discussing WiFi design requirements with folks who don’t necessarily have a strong understanding of WiFi.  So, I decided to create a blog that provides a relatable explanation of various…

The Origin Story Behind Theatro’s New Data Analytics Suite With 20+ year’s in retail, 15 of it in consulting and 10 of that in analytics, I’ve been everywhere from working the sales floor to the buying offices of Neiman Marcus, to Strategy and Ops work…

I’ve worked with retailers for nearly 30 years, and for the past 10 years I’ve heard retailers talk about how important the customer experience is as they try to address what I am calling the last mile of the omnichannel challenge – where customer, meets…

BY: ERIC HANSEN, Strategic Account Executive, Square Root, Inc. JANUARY 28, 2018 I was reminded recently of a classic advertising campaign for Reese’s Peanut Butter Cups. The ad portrayed two horse and buggy vendors–one selling chocolate and the other peanut butter–colliding on a street corner. In the…