We're doing something no one has ever done before, and every day brings new innovations, new challenges, and new opportunities. We promise: you'll never be bored.
More than that, though, we offer the chance to really make your mark on something, to be able to look back and say: "I did that. I made things happen." We're looking for talented, self-motivated people from engineering, big data, cloud, technical support, analytics, marketing, sales, and retail backgrounds. Interested in working with us? Send your resume to careers@theatro.com.
Sr. Product Marketing Manager
As the Senior Product Marketing Manager reporting into the SVP of Marketing, you will guide the entire product marketing process and grow revenue in accordance with corporate goals. The Senior Product Marketing Manager will be responsible for providing our sales force with the information it requires to advance product sales, and developing and executing the go-to-market strategy for Theatro’s offerings. You are expected to drive strategy for pricing, product positioning in market, lifecycle management, and competitive analysis. You possess a record of success in marketing a SaaS solution, delivering measurable results. You thrive in a team environment and work enthusiastically with colleagues outside the immediate team to achieve company goals.
  • Execute the go-to-market strategy and plan for Theatro’s products, including product launches.
  • Develop clear and concise product positioning and messaging for Theatro’s portfolio of products, including articulating current use cases and benefits of the solution.
  • Create and manage a compelling set of sales enablement content and collateral.
  • Drive awareness and understanding of Theatro through multi-channel campaigns (driving targeting, positioning, messaging, creative, and launch).
  • Work closely with the executive and sales teams to increase market presence and build pipeline and revenue through demand generation tactics.
  • Partner with Product Management team to help shape and execute the product roadmap and vision.
  • Build customer relationships to develop references, case studies, and champions.
  • Provide deal support to the sales team.
  • Conduct market research to monitor customer satisfaction and identify opportunities to improve overall customer experience.

About You

  • You have a bias toward executing on tasks and projects, especially in dynamic and rapidly changing environments.
  • You are an exceptional writer and can effectively express the benefits of Theatro in marketing and sales enablement materials.
  • You are an avid researcher and fill knowledge gaps to make informed decisions about product direction.
  • You are an accomplished product marketing manager that has launched profitable products in the past.
  • You have prior experience working either at a startup or in retail technology.
  • You have experience running demand generation programs for organizations.
  • You are comfortable with coordination, collaboration, and strategy, but also with individually contributing through hands-on product strategy, design and marketing.


  • Bachelor’s Degree in Marketing or related field
  • 5+ years’ product marketing experience. Overall 7 years of experience in software industry or an adjacent role (for ex: UX, Project Management, QA, or product development)
  • Proven history of creating effective marketing programs
  • Excellent time management and project prioritization skills
  • Knowledgeable in emerging retail technology including IoT, task management, indoor analytics, and/or communication tools
  • This position requires travel to customer and non-customer sites in North America (10-25%).
  • A desire to work in a fast-paced, high-growth environment
  • Experience with agile/lean software development practices
  • Excellent verbal and written communication skills
  • Curiosity and a growth mindset

To apply, please email careers@theatro.com.

  • Develop & Manage hardware product line business plans which are optimized for Theatro's SaaS solution offering
  • Manage 3rd party design firms
  • Work with Theatro's executive management team to define requirements for new and updated products, ensuring that the requirements are properly specified and technically feasible
  • Ensure that assignments are completed in accordance with agreed scope, time, financial, and quality measures
  • Review and accept customer requirements allocated to hardware (electrical, mechanical, and firmware). Evaluate how new and updated business requirements affect existing hardware designs and provide guidance on solutions
  • Support formal hardware development methodologies and best engineering practices
  • Develop and maintain a continuous improvement program that will identify, collect and analyze metrics to measure the effectiveness of the development activities. Maintain appropriate metrics
In your previous life, you were known as "the fixer." You solve problems so well, it's like they never happened. You save the day on a regular basis, and one of your favorite sayings is "prevention is better than cure." You won't admit to it, but you may have been compared to Scotty from Star Trek more than once.
  • Provide proactive assistance to all Tier I escalated items
  • Assist Tier I personnel with solving basic technical problems
  • Manage escalations and technical solutions when issues are reported
  • Review open issues daily and establish effective lines of communication with Tier II, Development, and Management to ensure all issues are being addressed
  • Publish articles in the KB and fully document problem resolution
  • Perform additional duties as assigned by management
You’re the best there is at what you do, and what you do best is secure new business. You like to make things happen, and make them happen fast—and you want the people you work with to be the same way. A description of your ideal working environment includes the words “fast-paced” “collaborative” and “action-oriented.” You love to travel. In fact, you travel for work all the time.
  • Managing sales campaigns from prospect to close
  • Identifying targets in Retail and Hospitality and securing meetings with the right audience
  • Overcoming objections to get to the next step with every interaction
  • Teaching prospects about our implementation cycle
  • Sharing the compelling benefits we provide with confidence and conviction
What else should I know?
Our headquarters is based near Dallas, Texas, but we’re recruiting people who live near any major airport in the US. Like we said: travel. It’ll happen. A lot. A large part of your compensation will be based on your success in winning business for Theatro.
You’re comfortable with technical information. In fact, at least three of your friends and relatives have texted you this week asking you to fix their computer. If you were asked to describe yourself, you’d use words like “analytical” “patient” “solution-oriented” and “secretly Batman.”
  • Providing technical information solutions and first-level technical information systems support to the Theatro end user
  • Resolving moderately complex technical issues
  • Creating regular system health reports
  • Escalating issues when appropriate to other team members
  • Monitoring store activity in real time, and proactively deciding on issue resolutions
  • Gather data to determine next steps by analyzing symptoms and identifying underlying problems
  • You should be able to handle 80% of user issues before escalating to the next tier.
Your friends text you whenever they need to fix their website, jailbreak their phone, or reconfigure their router—but you’re also invited to every party and social event. When you worked in IT, everyone who didn’t had you on speed dial. Problem solving and customer service come naturally to you.
You’ll act as the primary onsite technical contact for our clients, providing visibility, advanced technical support, and problem resolution.
  • Interface with the client’s key technical teams to provide installation, commissioning, scheduled and emergency services on Theatro systems
  • Provide on-site technical support solutions for customer service delivery and availability
  • Troubleshoot systems for existing customers, report systems bugs, and document customer feedback
  • Provide support to our partner’s survey/install team
  • Collaborate with Support, Development, and Management daily to accomplish goals
  • Organize, plan, and prioritize customer installation schedules
You’re a team player, but you play for the technical side. “Project management” “seamless execution” and “staff coordination” are words that come up frequently in your resume. You're comfortable working with a lot of different personalities from many different backgrounds.
The Field Service Manager will be responsible for managing the logistics of achieving successful customer installations and deployments. You’ll work with certified 3rd-party installation teams, national retail customers, and internal resources to achieve service rollouts.
  • Manage the coordination of all aspects of Theatro service turn-up
  • Partner with stakeholders with order placement for roll-outs and service maintenance
  • Coordinate staffing of project resources
  • Identify scope changes quickly
  • Develop installation guidelines and resources for 3rd party and contract installers
  • Have a "roll up their sleeves" mentality to ensure smooth execution of a service turn-up
  • Design and guide the implementation of comprehensive, best-in-class wireless communications networks, especially in retail environments
  • Keep updated of new technology offerings and best practices in the wireless arena
  • Provide wireless consulting and design services to internal corporate customers and Theatro business partners and vendors
  • Manage ongoing Wi-Fi customer projects 
  • Conduct proof of concepts and benchmark testing
  • Perform technical presentations for customers, partners, and prospects
  • Work with the Development team to bring new products and technologies to the retail and hospitality industries